A URL is a web page’s identity on the World Wide Web. They are displayed on every search result in addition to several other avenues, most important of which is the user’s address bar. The URL is what a user would have to remember your site by to access it again. Therefore, winding, poorly designed URLs, while not of any direct significance to the search result, can significantly affect how much traffic you generate, over a course of time.
SEO and the URL
What is SEO? It’s the process of affecting the visibility of one’s web page, naturally, on a search engine’s results: i.e. the higher a page’s ranking, the more viewers it gets. It is very important for every business to design their website URL in a way that it is SEO friendly and so it can gain more and more traffic from major search engines. SEO is an important component of marketing that no company can afford to ignore.
It is fast becoming mandatory for any company to hire SEO and online marketing experts to boost their online visibility, penetration and conversion. SEO and the subsequent process of CEO (Conversion Rate Optimization) have been identified as really instrumental in the advancement and success of several illustrious companies.
This trend isn’t one that is very surprising, owing to the fact that internet marketing and advertising has been, by several sources, touted to be exponentially more effective in achieving penetration and spreading brand image. Especially considering today’s burgeoning trend of shopping online, SEO is a necessary addition to one’s marketing arsenal. SEO can be done through a variety of methods: Sometimes, all it takes is just re-structuring your website in a way that search engines can understand better.
While professionals are available for SEO, there is no reason why a simple user can’t do this on his/her own with some careful understanding of the principles laid out here and sufficient practice. There is, as one can obviously understand from the above, isn’t one particular “correct” way to optimize your page. It’s a process that you undertake, keeping many factors in mind. And the more you become familiar with the mechanics of how a search engine works and the steps needed to ensure better search engine visibility, you instinctively build web pages that are optimally tuned to be picked up and ranked high by search engines.
Every business today has a website that represents them in front of the clients, prospects and the customers. A URL is the identity you hold in front of the world and certainly it has to be what you want to convey and not something vague. The time when you chose your website domain name, you need to be ten times more cautious as choosing the right identity to represent your business certainly is important.
A URL has to be constructed and chosen carefully, keeping in mind all of the following guidelines. Here are some of the tips that will help you chose the right URL for your business online.
It has to be user-friendly
You need to be sure of what people will search about you with and that particular word termed as “Keyword” for your business must be present in your URL so that people will easily be able to find you. A URL should be designed keeping in mind the user’s experience. It ought to be designed with as much empathy as possible. From a user’s perspective, it ought to be a reliable and accurate indicator of the sort of content the user can expect from the website. This is not to say that the URL should be a full-on description of the website’s content (which is an impossible proposition, anyway). Nevertheless, it should be innovative and should convey as efficiently as possible, the broad idea of your site.
Keep the Length short
It is not wise to go for description in a URL. They are potentially capable of bringing tons of users into your websites by those who copy-paste the links on forums and social media and those who want to recommend it to those they know. The power of social media, be it twitter, FaceBook or Pinterest ought not to be underestimated, as evidenced in scores of instances both intended and otherwise, where sites, pages or specific content have achieved massive levels of popularity owing to their mass proliferation on social media. For these purposes, a short URL serves best.
Has to be Static
It is wise to avoid to special characters in your URL and keep it simple, readable and memorable by keeping it static. Using tools like mod_rewrite and ISAPI_rewrite, you can change your dynamic URLs into static ones.
On the same note, it is also recommended to use hyphens to separate components of your URL as opposed to underscores, spaces or dots as these are not often recognized by search engines.